Program of Events

Daytime Activities - Trade Show, Education Segments, Luncheon

9:30am-7pm Exhibits opens
9:00am-10:30am Morning Coffee Break sponsored by the Inn at St. Johns

Morning Segment

10:00am-11:30am Get in the Box! Heidi Brumbach CSEP
“How I use my background in magic and entertainment to make every event magical.”  What is an event? What is the purpose of an event? Whether it is to educate, motivate, or simply to entertain, the goal is to engage and captivate the audience. During this session, Heidi will tell you about her background performing in Las Vegas and around the world while helping you identify your unique experiences to help you produce entertaining events.

Marketing your meeting – or meeting service company via the Internet
Nadine Burns, MBA, Marketing Executive and CMO of
Twitter, Facebook, YouTube, eBlogger, what do they all have to do with meetings and events? A lot if you know how to use them to drive people to your meetings or to your meeting services. This seminar will discuss many of the current social marketing trends and how to use them as well as SEM/SEO to drive traffic to your meeting, event, or service site and get more “butts in seats!” This is a must attend for every business owner.

Lights, Event, Action Stefan Graf
Lighting your event  by Stefan
Graf IALD of Fantasee Lighting

Ninety percent of what we learn in life is though our sense of sight! A picture is worth a thousand words and how we feel about it depends on how it is illuminated. Light is a powerful but ‘silent’ design aid. It attracts, it may excite or have a calming effect, it generates an emotional response, and it can help create a lasting impression. This seminar will reveal the magic of light and the many ways it can be used for many types of special events. Stefan Graf is a world- renowned lighting designer and he will reveal to you all of is secrets for great lighting and how to plan a budget for them. Power point and live demonstrations will be used to illustrate lighting ideas for meetings, corporate receptions, outdoor estate parties, tent events and wedding

Luncheon with Keynote Speaker

12:00pm-1:30pm Lunch and Keynote Speaker, Laura Schwartz,
Former White House Director of Events for the Clinton Administration,

Building on our inaugural theme of “New Trends and Solutions”, Laura Schwartz, the Former White House Director of Events for the Clinton Administration, will deliver a keynote and take questions on “The New Economy and New Solutions” for the event industry to retain, build and expand our events and client base in trying economic times.  With tips and techniques from inside the most powerful social circle  in the world, Laura will share her core message of “The Networking Power of Events” to inspire us and in turn our clients to look into areas that are open to expansion instead of overlooking those same areas in both our professional and personal lives. Every successful product has a strong brand, and whether a product, business or our selves, Laura believes that brand can be created, built upon and succeed in any economy. Don’t miss this keynote, it could change your business and your life!

1pm  A Special Award Presentation Ceremony for Governor Granholm, in recognition of our states increased tourism and hospitality via the “Michigan Film Tax Incentive Program”.

Afternoon Segment

2:00pm-3:00pm 2nd series of 4 Education presentations in the following areas:

Behind Every Successful Meeting and Event Planner is….THEMSELVES! 
Kelly M. Brennan, CMP, CPCE Residence & Events Director – Mich. Governor's Residence
This session will focus on the importance of networking, setting the standard, raising the bar and being your own biggest motivator. Kelly will discuss how she  got to where she is, what road she took to success and the role she plays as the  Governor’s Residence and Events Director. The world is completely different in the Public Sector and so are the Events! See how Kelly battles these economic times, the challenges she faces and how invaluable succession planning is.

Attorney Don Peterson

Petersen will teach you what he didn’t learn at Harvard – how you can protect yourself without a lawyer! In his 20 years as a lawyer and law professor, and 10 years as a stand-up comedian, Petersen has seen entertainment disputes from every side. In this class, he will show you how to avoid some of the most common disputes that arise in connection with providing entertainment to the public. This doesn’t require a lawyer or a law degree. All it requires is common sense. Do you hire performers? Does talent that you hire have the legal right to perform another  artist’s copyrighted material? What if the performer doesn’t show up? Petersen will teach you how to avoid common missteps, which will allow you to make money without worrying about the next phone call!

3:00pm-4:00pm 3rd series of 4 Educational presentations

With Gary Hernbroth Chief Motivating Officer Training for Winners

Together, we ARE stronger! This session promises to give you tools for forging powerful new avenues to generate sales in these tough economic times. Learn creative ways you can align yourself with business partners whose interests are tied to your own. Uncovering new sales opportunities can be tough, but you don't have to do it alone. The important element of personal branding will also be highlighted, as it is the often the "magic ingredient" that makes others want to do business with us (or not!).

Learning take-aways for participants:
* Uncover the most important elements for selecting alliance partners that make sense for your business
* How to generate sales through your alliance partnerships
* Understand the keys to using personal branding to your advantage, including finding out what your own personal brand is

Why They Must Hire You Now!
Minesh Baxi, Bestselling Author, Speaker and Business Coach

It is time to create a compelling case on why your clients need you and why they should hire you now. Minesh will teach you key strategies to educate your clients so they are eager to hire you because you are the expert! Minesh Baxi has co- authored and published “Network Your Way To $100,000 And Beyond”, “30 Day Total Business Makeover” and “Stop Hiring Losers”.

Key ideas covered in the talk are:
* 3 Questions every prospect asks before they buy from you
* 7 Ways to be recognized as the Expert
* How to become an author in 90 days
Evening Networking and Taste of Michigan’s Hospitality Recipe Competition

  • 3:00pm-5:00pm – Welcome Chapter Members of AMA, ISES, NACE, ABC, MAFE, MBPA, SGMP and MFBA, registration and trade show open

  • 5:00pm-5:30pm - Private meeting rooms open for Chapters.

  • 5:00pm-6:00pm - General Session - Special Guest Speaker Mike Roman Catersource Magazine Selling During A Recession /On main level in Garden Room.

    • The recession has changed how buyers of hospitality services shop for and then select their vendors. Buyers have new rules, concerns, and wish lists. Mike will provide a clear understanding of how to keep current and new clients buying your goods and services. You will like Mike's simple tactics and strategies for marketing, pricing, selling, and managing during a recession when many buyers falsely look upon hospitality companies as commodities instead of professionals that insure proper results. This session will be very fast paced with a lot of ready-to-use takeaways.

  • 6:00PM Catersource Welcomes attendees to the "Taste of Michigan” (recipe competition) "Networking and Tasting Social. Cash Bar.

  • 6:30pm-9:00pm Live Entertainment begins on two stages/Entertainment schedule forth coming.

ISES, NACE, ABC, MAFE, & MBPA Members receive a five percent discount on their ticket price and their Chapter receives a $10.00 rebate for every member that registers through their organization.